events
I conceptualize and execute experiential brand activations that people actually want to attend.
third eye blind
Led creative for Instacart's first-ever concert activation—a 90s throwback concert with Third Eye Blind. Concepted experiential activations including a Throwback Snack Shack, fisheye photo booth, and a Frosted Flakes “Frost Your Tips” station. The event crushed attendance expectations, earned 29 media placements, secured $400K in ads revenue, and won a Silver Clio Music Award.
Laura Jones, Jasmine Taylor, Taylor Erin, Chad Ford, Louie Spivak, Rachel O’Reilly, Chase Kehoe, Lauren Adamusik, Arielle Sheridan, Caitlin Jennings, Anabelle Roeser, David Chathas, Steven A. Soto, Esraa Elzin.
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PRESS
Clios | BizBash | AdWeek | MarketingDive
bravocon
Lead creative for BravoCon activation: "The Real Gingerbreadhousewives of Instacart" with Dorinda Medley and Teresa Giudice.
Laura Jones, Jasmine Taylor, Taylor Erin, Lauren Adamusik, Arielle Sheridan, Angela Gadino, Anabelle Roeser, Esraa Elzin, Antoniadis.
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camp poosh at coachella
Lead creative for Camp Poosh Coachella activation: "Instacart Supply Co." Managed multi-touchpoint experiential strategy, including an exclusive influencer house takeover, custom tote-patching stations, and curated care packages.
